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User researcher aims to uncover the barriers or frustrations users face as they interact with products, services, or systems. A unique facet of user research is the brand of user experience (UX) research which focuses on the feelings, thoughts, and situations users go through as they interact with products, services, and systems.
It is non-trivial to assess user experience since user experience is subjective, context-dependent and dynamic over time. [1] For a UXA study to be successful, the researcher has to select the right dimensions, constructs, and methods and target the research for the specific area of interest such as game, transportation, mobile, etc.
The overall user experience is not simply a sum of smaller interaction experiences, because some experiences are more salient than others. Overall user experience is also influenced by factors outside the actual interaction episode: brand, pricing, friends' opinions, reports in media, etc. One branch in user experience research focuses on emotions.
A/B testing (also known as bucket testing, split-run testing, or split testing) is a user experience research method. [1] A/B tests consist of a randomized experiment that usually involves two variants (A and B), [2] [3] [4] although the concept can be also extended to multiple variants of the same variable.
User experience design is a user centered design approach because it considers the user's experience when using a product or platform. [2] Research, data analysis, and test results drive design decisions in UX design rather than aesthetic preferences and opinions, for which is known as UX Design Research.
Interaction designers are typically informed through iterative cycles of user research. User research is used to identify the needs, motivations and behaviors of end users. They design with an emphasis on user goals and experience, and evaluate designs in terms of usability and affective influence. Architecture [25]
The following principles help in ensuring a design is user-centered: [11] Design is based upon an explicit understanding of users, tasks and environments. Users are involved throughout design and development. [12] Design is driven and refined by user-centered evaluation. Process is iterative (see below). Design addresses the whole user experience.
A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a personalized fictional character created to represent a potential end user. [1] Personas represent the similarities of consumer groups or segments.
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