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John the Manager is a series of ads that feature the main character, a Burger King manager named John, and an eclectic cast of customers that form a family unit. The members of this family unit consist of a Muppet, a cheerleader mom, a cowboy, a security guard, a park ranger and an astronaut.
Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to handle a Whopper.
The campaign was created by the New York based agency D'Arcy Masius Benton & Bowles. The original advertisements were used to promote the Burger King Every Day Value Menu and BK Dinner Baskets . The advertising program was designed as part of a back to basics plan by Burger King after a series of disappointing advertising schemes, including the ...
Why does this commercial play 10 times in a row during every football game?
In a bid to stay within striking distance of rival McDonald's (MCD), Burger King (BKC) has given its plastic King ad mascot the royal flush. Going forward, the nation's No. 2 fast food chain is.
Burger King has revealed a new logo for the first time in more than 20 years. Skip to main content. 24/7 Help. For premium support please call: 800-290-4726 more ways to ...
The Burger King is a king character used as the primary mascot for the fast-food restaurant chain of the same name. The first iteration of the Burger King was part of a sign at the first Burger King restaurant in Miami, Florida, in 1955. Later signs showed the King sitting on a "burger throne" as well as atop the BK sign while holding a beverage.
The tag line was "Chicken the way you like it." According to Jeff Benjamin, an Executive Creative Director at CP+B, the campaign evolved from a television idea into an interactive one. [3] After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns.