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Lexicon Branding, Inc., is an American marketing firm founded in 1982 by David Placek. It focuses on selecting brand names for companies and products. The company devised the brand names Pentium, BlackBerry, PowerBook, Zune, Swiffer, Febreze, Subaru Outback and Forester, Toyota Scion, DeskJet, Dasani, OnStar, Embassy Suites Hotels and Metreon, among others.
Originally a brand name owned by Lenzing, an austrian based company, for a viscose-type fiber fabricated via the NMMO process. In the meantime Lyocell is a generic name used by various manufacturers. Mimeograph Originally trademarked by Albert Dick. [24] A low-cost printing press that works by forcing ink through a stencil onto paper. Quonset
The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. [1]
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An alphanumeric brand name is a brand name composed only of letters and numbers (alphanumericals).Examples include 7 Up, Saks Fifth Avenue, Audi A4, Canon A75. [1] [2] They may serve as abbreviations (e.g. 3M, formerly known as the Minnesota Mining and Manufacturing Company), indicate model extensions (iPhone 3G, iPhone 4, etc.), symbolize physical product attributes (the V-shaped V8 engine ...
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Brand name soft drink products (or their parent brand or brand family) include: This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by adding missing items with reliable sources .
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