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Got Milk? (often stylized as got milk?) is an American advertising campaign on television and YouTube encouraging the consumption of milk and dairy products.Created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, it was later licensed for use by milk processors and dairy farmers.
Local schools are wondering: Should the “Got Milk” campaign should become “Got Milk Cartons?” Recently, New York State Senator Chuck Schumer wrote to the United States Department of ...
Designed initially by Goodby, Silverstein & Partners, the campaign is intended to convince current milk-drinkers to consume more milk. [ 4 ] In 2008, the board launched the "White Gold" marketing campaign to appeal to teenagers, [ 5 ] featuring a self-consciously fake rock band style commercial, with lead singer " White Gold " performing with ...
The commercial was created by advertising agency Goodby, Silverstein & Partners, and initially ran in October 1993 as the first ad in the "Got Milk?" advertising campaign. It was directed by Michael Bay, then a recent film graduate of the Art Center College of Design, [4] through Propaganda Films. [1]
The campaign dates to 1993 and is legendary in the advertising industry. Skip to main content. 24/7 Help. For premium support please call: 800-290-4726 more ways to reach us. Sign in ...
The negativity surrounding the singer's campaign and milk products in general raises a lot of questions about milk and its impact on health. Here's what experts have to say. View this post on ...
He developed a campaign for the National Milk Processors Board in 1994, featuring celebrities drinking milk, as part of an effort to increase milk consumption. The campaign, created by art director Bernie Hogya and copywriter Jennifer Gold, featured celebrity photographs by Annie Leibovitz of notables such as Lauren Bacall and Naomi Campbell ...
When it comes to comfort foods, chocolate milk ranks right up there with meatloaf and mac n' cheese. But a campaign to market the sweetened milk as a healthy choice for kids is leaving parent ...