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Got Milk? (often stylized as got milk?) is an American advertising campaign on television and YouTube encouraging the consumption of milk and dairy products.Created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, it was later licensed for use by milk processors and dairy farmers.
American raw milk. Pasteurization is a sanitation process in which milk is heated briefly to a temperature high enough to kill pathogens, followed by rapid cooling.While different times and temperatures may be used by different processors, pasteurization is most commonly achieved with heating to 161 degrees Fahrenheit (71.7 degrees Celsius) for 15 seconds.
Designed initially by Goodby, Silverstein & Partners, the campaign is intended to convince current milk-drinkers to consume more milk. [ 4 ] In 2008, the board launched the "White Gold" marketing campaign to appeal to teenagers, [ 5 ] featuring a self-consciously fake rock band style commercial, with lead singer " White Gold " performing with ...
Local schools are wondering: Should the “Got Milk” campaign should become “Got Milk Cartons?” Recently, New York State Senator Chuck Schumer wrote to the United States Department of ...
The campaign dates to 1993 and is legendary in the advertising industry. Skip to main content. 24/7 Help. For premium support please call: 800-290-4726 more ways to reach us. Sign in ...
A new Got Milk? campaign has TikTokers saying "hold my milk" while they flex their skills. The unusual phrase is actually a play on another popular slang term you may know.
He developed a campaign for the National Milk Processors Board in 1994, featuring celebrities drinking milk, as part of an effort to increase milk consumption. The campaign, created by art director Bernie Hogya and copywriter Jennifer Gold, featured celebrity photographs by Annie Leibovitz of notables such as Lauren Bacall and Naomi Campbell ...
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