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The Get a Mac advertisements follow a standard template. They open to a plain white background, and a man dressed in casual clothes introduces himself as an Apple Mac computer ("Hello, I'm a Mac."), while a man in a more formal suit-and-tie combination introduces himself as a Microsoft Windows personal computer ("And I'm a PC.").
Mac is a family of personal computers designed and marketed by Apple since 1984. The name is short for Macintosh (its official name until 1999), a reference to a type of apple called McIntosh. The current product lineup includes the MacBook Air and MacBook Pro laptops, and the iMac, Mac Mini, Mac Studio, and Mac Pro desktops.
The term PC is an initialism for personal computer. While the IBM Personal Computer incorporated the designation into its model name, the term originally described personal computers of any brand. In some contexts, PC is used to contrast with Mac, an Apple Macintosh computer. [6] [7] [8] [9]
The campaign was created by the CPB advertising agency and exhibited normal PC users to be found everywhere. It was the second phase of Microsoft's 2008 efforts to displace the ubiquity of Apple's "Get a Mac" ads, which portrayed the Mac as "cool and intuitive" and the PC as "boring and clunky". [4]
Apple II computer. Prior to the widespread use of microprocessors, a computer that could fit on a desk was considered remarkably small; the type of computers most commonly used were minicomputers, which, despite the name, were rather large and were "mini" only compared to the so-called "big iron".
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Many applications on Mac OS X use either the Core Image or QuickTime APIs for image support. This enables reading and writing to a variety of formats, including JPEG , JPEG 2000 , Apple Icon Image format , TIFF , PNG , PDF , BMP and more.
A stock Mac 128K with the original 64K ROM is incompatible with either Apple's external 800 KB drive with the Hierarchical File System or Apple's Hard Disk 20. A Mac 128K that has been upgraded with the newer 128 KB ROM (called a Macintosh 128Ke) can use internal and external 800 KB drives with HFS, as well as the HD20.
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