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A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1 ] [ 2 ] A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another ...
The Pirkka logo. Pirkka is a private label brand used by grocery stores owned by the Finnish Kesko chain. The first Pirkka products came onto the market in 1986. [1] In February 2013 there were over 2200 Pirkka products. [2] About 80% of Pirkka brand products made by Kesko are foodstuffs. [2]
Private label products are purchased by a retailer from a manufacturer and sold under the retailer’s own brand. Private label brands, also known as store brands, compete with national name brand ...
Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1]Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.
It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. [1]
Shearer's Foods, LLC is a U.S. manufacturer and distributor of snack foods. Founded in 1974 as Shearer's Snacks, it is headquartered in Massillon, Ohio.. With more than 5,000 [1] employees across eight facilities, the company manufactures, warehouses, and distributes branded snacks such as Sheerer's Potato Chips as well as private label products for snack food companies and retailers.
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