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File:Standard web banner ad sizes.svg. Add languages. Page contents not supported in other languages. ... Fixed Leaderboard size description: 23:22, 23 January 2010:
Those sizes that are bold above are part of the Universal Ad Package. [20] Grayed entries were delisted after the update in 2011. [21] Standard banner ad sizes are constantly evolving due to consumer creative fatigue and banner blindness. Ad companies consistently test performance of ad units to ensure maximum performance for their clients.
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A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server.
Typical sizes of these banners are 20,000 sq ft, making them visible for greater distances due to their scale compared to plane banners. Sean Herbert from Australia invented the helicopter banner system in 1993 and got it approved in 1999.
If you are producing a banner and want it to be able to fit in a standard banner slot, it should match one of the sizes given at standard banner sizes. Please group by and give the size to make it easy for people to find the banner which will fit their space.
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