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Spirit of Ecstasy, the bonnet mascot sculpture on Rolls-Royce cars. Rolls-Royce Motor Cars Limited was created as a wholly owned subsidiary of BMW in 1998 after BMW licensed the rights to the Rolls-Royce brand name and logo from Rolls-Royce Holdings plc, [6] and acquired the rights to the Spirit of Ecstasy and Rolls-Royce grille shape trademarks from Volkswagen AG.
Bentley Motors Limited is the direct successor of Rolls-Royce Motors and its predecessor entities and owns historical Rolls-Royce assets such as the Crewe factory, pre-2003 vehicle designs and the L Series V8 engine. Rolls-Royce Motor Cars, a subsidiary of BMW AG established in 1998 that began production of vehicles in 2003.
Rolls-Royce Motors was a British luxury car manufacturer, created in 1973 during the de-merger of the Rolls-Royce automotive business from the nationalised Rolls-Royce Limited. It produced luxury cars under the Rolls-Royce and Bentley brands. Vickers acquired the company in 1980 and sold it to Volkswagen in 1998.
Rolls-Royce, the British marque owned by BMW, has also faced weaker sales in China this year.Its luxury car marker was experiencing "more challenging times," CEO Chris Brownridge told Bloomberg in ...
The companies automobiles are marketed under the BMW, Mini and Rolls-Royce brands, and motorcycles are marketed under the BMW Motorrad brand. Also in 2023, BMW was the world's ninth-largest producer of motor vehicles, with 2,555,341 vehicles produced [3] and in 2023 the 6th largest by revenue. [4]
Rolls-Royce Motorcars CEO Torsten Müller-Ötvös discusses the new Phantom sedan, expanding the brand, and the status of electrification from Pebble Beach.
However, this was an example of the modern practice of applying a brand name across a wide range of vehicles, and retaining it for marketing purposes even as the car changes drastically. [6] While the first Corolla in 1966 was rear-wheel drive and rode on a 2286 mm wheelbase , the current hybrid and all-wheel drive models share a 2640 mm ...
Rolls-Royce obtained consent to drop the '1971' distinction from its company name in 1977, at which point it became known once again as "Rolls-Royce Limited". The Rolls-Royce business remained nationalised until 1987 when, after having renamed the company to "Rolls-Royce plc", the British government sold it to the public in a share offering.