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Magna Doodle is a magnetic drawing toy, consisting of a drawing board, a magnetic stylus, and a few magnet shapes. Invented in 1974 by Pilot Corporation, [ 1 ] over forty million units have been sold to date worldwide, under several brands, product names and variations, including Tyco and Mattel/Fisher Price.
In the late 1980s and early 90s, Tyco expanded and diversified by acquiring several popular toy companies. In 1989, the company purchased the View-Master/Ideal Group, which brought to the company the View-Master line of stereoscopes, the Magna Doodle magnetic drawing toys, and the Ideal Nursery line of dolls.
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In 1959, he took his drawing toy to the International Toy Fair in Nuremberg, Germany. The Ohio Art Company saw it but had no interest in the toy. When Ohio Art saw the toy a second time, they decided to take a chance on the product. L'Écran Magique was soon renamed the Etch A Sketch and became the most popular drawing toy in the business ...
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Fisher-Price was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Price's illustrator-artist wife Margaret Evans Price and Helen Schelle. [2] [3] Fisher worked previously in manufacturing, selling and advertising games for a company in Churchville, New York. [4]