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Effective Public Relations is a book published in 1952 by University of Wisconsin professor Scott M. Cutlip and Allen H. Center. It was the first textbook in the field of public relations and introduced the "Seven Cs of communication".
Online public relations, also known as E-PR or digital PR, is the use of the internet to communicate with both potential and current customers in the public realm.It functions as the web relationship influence among internet users and it aims to make desirable comments about an organization, its products and services, news viewed by its target audiences and lessen its undesirable comments to a ...
Grunig has published 250 articles, books, chapters, papers, and reports on public relations.He has received awards and honors from the Public Relations Society of America and the Institute for Public Relations Research.
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
The Public Relations Journal is an open-access peer-reviewed, electronic academic journal covering topics having to do with public relations and communication studies. It is published quarterly by the Institute for Public Relations and the Public Relations Society of America. [1] The editor-in-chief is Hilary Fussell Sisco (Quinnipiac ...
Public relations can be described as all of the following: Academic discipline – branch of knowledge that is taught and researched at the college or university level. . Disciplines are defined (in part), and recognized by the academic journals in which research is published, and the learned societies and academic departments or faculties to which their practitioners be
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The Institute for Public Relations (IPR) is a United States-based, non-profit organization that organizes and sponsors research on public relations. [1] [2]The IPR traces its origins to the 1956 establishment of the Foundations for Public Relations Research and Education, a program of the Public Relations Society of America (PRSA). [3]
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