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  2. Foundation vs Concealer, Explained by Makeup Artists (Plus ...

    www.aol.com/foundation-vs-concealer-explained...

    If foundation is a cover-all, concealer is a spot treatment. “Concealer is used to target and cover imperfections such as dark circles, blemishes or redness that foundation might not fully ...

  3. Foundation (cosmetics) - Wikipedia

    en.wikipedia.org/wiki/Foundation_(cosmetics)

    Although foundation make-up was widely available and used within the film industry, the use of cosmetics, in general, was still somewhat disreputable, and no one had tried to market foundation (although lipstick, blush and nail polish were popular for daily use) as an everyday item. Factor had the product patented in 1937, and, despite the ...

  4. The 19 Best Lightweight Foundations for Smooth Coverage ... - AOL

    www.aol.com/20-best-lightweight-foundations...

    First, we appreciate the shade range, which offers option even for hard-to-manage pink undertones (and FYI, the brand's site has a shade finder to find your exact shade match, which nailed our color).

  5. Concealer - Wikipedia

    en.wikipedia.org/wiki/Concealer

    Liquid concealer. A concealer or color corrector is a type of cosmetic that is used to mask imperfections on the skin. These imperfections can include dark circles under the eyes, blemishes, and hyperpigmentation. Concealer is similar to, and can be used in conjunction with foundation, a lighter cosmetic that is used to even out the skin tone ...

  6. Fenty Beauty - Wikipedia

    en.wikipedia.org/wiki/Fenty_Beauty

    On January 11, 2019, Fenty Beauty launched Pro Filt’r Instant Retouch Concealer in 50 shades. [46] Additionally, the Pro Filt’r Foundation added 10 new shades, [47] with the concealer and foundation shades corresponding with the same number. The Pro Filt’r Instant Retouch Setting Powder (setting powder product) was also released in eight ...

  7. Makeup brand criticized for creating deep black foundation ...

    www.aol.com/news/makeup-brand-criticized...

    A makeup company with products available at Ulta Beauty released a deep black foundation shade after Black beauty gurus said its initial shade range wasn’t inclusive to darker complexions.

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