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  2. The launch of Fenty Beauty by Rihanna in 2017, with 40 foundation shades, revolutionized the industry in what has been dubbed the “Fenty effect,” and brands now compete to show greater skin ...

  3. Fenty Beauty - Wikipedia

    en.wikipedia.org/wiki/Fenty_Beauty

    Fenty Beauty was named to Time magazine's list of the 25 best inventions of 2017, [83] alongside NASA's Martian spacecraft InSight, [84] Apple's iPhone X, [85] Nike's Pro Hijab, [86] and the Tesla Model 3. [87] Time cited Fenty Beauty's 40-shade range of foundations that quickly sold out. [65]

  4. How Fenty and Rare Beauty are shaping U.S. beauty in 2024 - AOL

    www.aol.com/entertainment/fenty-rare-beauty...

    Fenty Beauty revolutionized the cosmetics industry when it launched in 2017 with a wide range of shades. Many beauty brands offer a limited number of tones for darker skin, but Fenty set itself ...

  5. Huda Beauty - Wikipedia

    en.wikipedia.org/wiki/Huda_Beauty

    Huda Beauty's "#FauxFilter" foundations have a selection of 30 shades, while Rihanna's brand - Fenty Beauty Pro Filt'r foundation collection has 40 shades. [19] Others, however, applauded Huda Beauty for being one of the first brands to release an inclusive range of shades in Sephora stores globally.

  6. I Tested Hundreds of Beauty Products This Year—Here ... - AOL

    www.aol.com/lifestyle/tested-hundreds-beauty...

    $40 At Sephora. $40 At Ulta. 5. Grace & Stella Energizing Eye Masks ... LYS Beauty Triple Fix Foundation Stick. Sephora. I’ve been on a foundation stick kick all year, from Fenty to Ilia, since ...

  7. For years, major makeup brands largely catered to lighter skin tones. That began to change in 2017 when Fenty Beauty, the brand backed by Rihanna, launched with 40 foundation shades. Since then ...

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