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My Little Pony: Equestria Girls, simply known as Equestria Girls, is a product line of fashion dolls and a media franchise launched in 2013 by the American toy company Hasbro as a spin-off of the 2010 relaunch of the My Little Pony line of pony toys and its Friendship Is Magic television series.
The 2004 My Little Pony Collectors' Convention reportedly had only one man among the attendees. When updating the toy line, Hasbro reassured collectors that it will produce My Little Pony editions for collectors. [24]: 2:3–4 Over 4,000 My Little Pony objects are on display until 2025 in Croydon, London in the Come As You Really Are exhibition.
In a comic book-style setting, the Equestria Girls discuss their big-city plans for the day when they witness a jewelry store being robbed. Using their magical geodes, the girls transform into their Crystal Guardian outfits and chase after the thief, superhero style. After a while of chasing, the girls catch the thief and send him to prison.
Sales of My Little Pony toys were three times as large in 2013 than in 2003, and have helped Hasbro to promote other lines of toys aimed at girls. [49] Hasbro stated that merchandising tied to Friendship Is Magic lead to franchise sales over $650 million in 2014, and others have considered the show's popularity to make 2015 the "year of the ...
My Little Pony: FIENDship Is Magic, a five-issue series published weekly during April 2015, focused on the backstories of major antagonists appeared in Friendship Is Magic TV series, plus the Sirens, a group of creatures as appeared in Equestria Girls: Rainbow Rocks. My Little Pony: The Movie Prequel, a four-issue series published monthly from ...
In 1992, Hasbro released toys of the 7 Pony Friends to the European market to complement its first generation My Little Pony toy line. They did not produce models for the three male ponies or the teacher from the series, Miss Hackney. Although My Little Pony originated in the United States, the toys were not marketed there. The family ponies ...
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