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Asda has its own range of clothing known as George, which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the 1970s and 1980s. [98] This is marketed as quality fashion clothing at affordable prices.
The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
By 2002, Wal-Mart had rolled out George Clothing across the USA, [21] and presently has annual global sales of £2bn. [19] In October 2009, the BBC reported that George @ Asda brand had officially become the UK's biggest selling clothing retailer, taking over from Marks & Spencer, with a 10% UK market share. [22]
Shop Direct Group: 10 Discounter of surplus stock from within the Shop Direct family of companies Store Twenty One: 2007 2017 Grabal Alok 200 Discount clothing and homewares, created from the ashes of QS Stores and Bewise Thing - Me - Bobs 2022 QD Commercial Group Holdings [18] 11 Stores purchased by QD in 2013. Moved to QD branding in 2022 ...
Was a no frills supermarket. In 2010, Asda acquired Netto UK for £778M from Dansk Supermarked Group. In 2011, 147 of the stores were rebranded under the Asda Supermarket name, with the remaining 47 stores being sold off to other companies such as Morrisons and new convenience store UGO and other retailers due to competition laws. Netto: 2014 2016
The original Littlewoods brand was a shopping catalogue and retail business headquartered in Liverpool, and was bought by the Barclay brothers in 2002. [1] In 2009, Littlewoods Direct was rebranded as Very.co.uk, shifting its focus to online retailing and a younger market. [2] [3] The website launched officially in July 2009.
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