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A mobile billboard is a device used for advertising on the sides of a truck, trailer, bike, or other vehicle that is typically mobile. Mobile billboards are a form of transit media; static billboards and mall/airport advertising fall into this same category. Using a mobile billboard for advertising is called mobile outdoor advertising [citation ...
Lamar Advertising Company is an outdoor advertising company which operates billboards, logo signs, and transit displays in the United States and Canada. [2] The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana. [3] The company has over 200 locations in the United States and Canada.
Logo used from 2001–2006 Outfront Media billboards in Wyandotte, Michigan, advertising Wyandotte Municipal Services's cable television service and Citizens Bank. TDI (Transportation Displays Incorporated) was the first predecessor company for transit advertising, publishing advertising for passenger railroad timetables and displays in railroad terminals.
Jean-Claude Decaux [4] (born 1937) first created a company in 1955 that specialised in outdoor advertising alongside motorways. However, as these billboards were heavily taxed by law, Jean-Claude Decaux turned towards a business model in 1964 that was based on city billboards and invented the concept of advertising street furniture – well-maintained bus shelters fully funded by advertisers.
The most commonly used material is a heavy weight vinyl known as PVC (polyvinyl chloride). The weights of the different banner substrates range from as light as 9 ounces per square yard (310 g/m 2) to as heavy as 22 oz/sq yd (750 g/m 2), and may be double- or single-sided.
Billboard permits are issued by state and local authorities. Under the Highway Beautification Act, states have strong regulatory powers including the authority to ban billboards. [citation needed] Most states have taken steps to regulate digital (electronic) billboards, which feature static images that change (typically) every six or eight seconds.
Unipole (or monopole) sign is an advertising sign (usually billboard) frame structure mounted atop a single steel pole or column. The Uni-pole is a large-format billboard type placed atop a very high pole. Its effectiveness is enhanced by the fact that this billboard can be seen even from long distances. There are two options when it comes to ...
Pattison Outdoor Advertising is a Canadian out-of-home advertising company owned by the Jim Pattison Group.According to the Canadian Out-of-Home Measurement Bureau, it was Canada's largest out-of-home advertising company in 2013, holding more than 55% of the national market share in horizontal posters and a 43% market share of all traditional out-of-home media.
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