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In his essay, John Durham Peters wrote that communication is a tool used for dissemination. Peters stated, "Dissemination is a lens—sometimes a usefully distorting one—that helps us tackle basic issues such as interaction, presence, and space and time ... on the agenda of any future communication theory in general".
Nonviolent Communication (NVC) is an approach to enhanced communication, understanding, and connection based on the principles of nonviolence and humanistic psychology. It is not an attempt to end disagreements, but rather a way that aims to increase empathy and understanding to improve the overall quality of life.
Theory can be seen as a way to map the world and make it navigable; communication theory gives us tools to answer empirical, conceptual, or practical communication questions. [1] Communication is defined in both commonsense and specialized ways. Communication theory emphasizes its symbolic and social process aspects as seen from two ...
Deep canvassing is a structured interview that uses long empathic conversations with the intention of shifting participant's beliefs. Though deep canvassing emerged from traditional political canvassing, it has been shown to be an effective way to change political beliefs, having been used by researchers and activists for decades to garner support for political and/or social ideologies.
These leaders tend to influence others to change their attitudes and behaviors. The two-step theory refined the ability to predict how media messages influence audience behavior and explains why certain media campaigns do not alter audiences' attitudes. This hypothesis provided a basis for the two-step flow theory of mass communication. [9]
Free-space optical communication (FSO) is an optical communication technology that uses light propagating in free space to wirelessly transmit data for telecommunications or computer networking. "Free space" means air, outer space, vacuum, or something similar. This contrasts with using solids such as optical fiber cable.
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Other scholars see persuasion as a function of "communication, social influence, and group processes", [31] taking into account other factors such as social influence and the media. A theory proposed by Margarita Sanchez-Mazas focuses on people's desire for social recognition and dignity.