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The flapper lifestyle and look disappeared and the roaring '20s era of glitz and glamour came to an end in America after the Wall Street Crash of 1929. [105] Unable to afford the latest trends and lifestyle, the once-vibrant flapper women returned to their dropped hemlines, and the flapper dress disappeared.
The tubular dresses of the 'teens had evolved into a similar silhouette that now sported shorter skirts with pleats, gathers, or slits to allow motion. The most memorable fashion trend of the Roaring Twenties was undoubtedly "the flapper" look. The flapper dress was functional and flattened the bust line rather than accentuating it. [3]
The popularisation of the flapper style was due to film, radio and the media. Adrian was a popular designer for Metro-Goldyn-Mayer during the 1920s-1930s, dressing silent film actresses including Clara Bow, Norma Shearer, Greta Garbo and Joan Crawford: which influenced American women's fashion. [11]
Articles relating to flappers and their depictions, a subculture of young Western women in the 1920s who wore short skirts (knee height was considered short during that period), bobbed their hair, listened to jazz, and flaunted their disdain for what was then considered acceptable behavior.
The shift dress gained popularity during the Western flapper movement in the 1920s. [2] Changing social norms meant that young women could choose a style of dress that was easier to move and dance in, and the shift dress marked a departure from previously fashionable corset designs, which exaggerated the bust and waist while restricting movement.
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1920s: The Spanish Flu. In the fall of 1918, a mutated version of the virus that claimed its first victims in the spring made its way around the world, causing the death rate to escalate quickly ...
Initially frustrated by the size and quality of her parts, Crawford launched a publicity campaign and built an image as a nationally known flapper by the end of the 1920s. By the 1930s, Crawford's fame rivaled MGM colleagues Norma Shearer and Greta Garbo. Crawford often played hardworking young women who find romance and financial success.
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