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The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom. It is written and maintained by the Committee of Advertising Practice (CAP) and administered by the Advertising Standards ...
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice [2] broadly reflects legislation in many instances
Industries under particular focus for CAP in terms of rules and guidelines for advertising include alcohol [5] and gambling. [2] Though some of the advertising rules are legally enforceable, the majority are self-regulatory and based on the commitment of involved stakeholders following best practice. [2]
They may be not-for-profit organisations or limited companies. They derive their authority from members' commitments to abide by the standards applied by the regulator, for instance as the UK's Advertising Standards Authority says "The self-regulation system works because it is powered and driven by a sense of corporate social responsibility ...
Advertising Standards Authority for Ireland; ... Committee of Advertising Practice This page was last edited on 26 September 2021, at 21:50 (UTC). ...
Advertising Standards Authority may refer to: Advertising Standards Bureau (Australia) Advertising Standards Authority for Ireland; Advertising Standards Authority (New Zealand) Advertising Standards Authority (South Africa) Advertising Standards Authority (United Kingdom) Advertising Standards Canada; Advertising Standards Council of India
As well as the Advertising Standards Authority, advertising in specific media types or of specific product and service types are subject to regulation by other bodies or statutes; for example broadcast advertising by the Broadcasting Authority of Ireland, [4] financial services by the Central Bank of Ireland, [5] [6] and solicitors by the Law Society of Ireland.
This category has the following 2 subcategories, out of 2 total. ... Advertising Standards Authority (New Zealand) B. Broadcast Committee of Advertising Practice; C.