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Thirty years after the movie's release, Nike is cashing in on Forrest Gump once again. This week the brand rereleased the film's classic red, white, and blue Cortez sneakers.
The Nike Cortez is the first track shoe released by Nike in 1972, and is therefore thought to be a significant aspect to the success of the company. The Nike Cortez was first designed by Nike co-founder Bill Bowerman, [2] aiming to produce a comfortable and durable running shoe for distance training and road running.
Maybe it was the hint of green on the medal lanyards themselves, but the can't-miss volt-colored sneakers, called the Nike Free RN Flyknits, were just really on point. The Olympians loved the ...
This caused a problem as both companies were selling shoes with the same name, Cortez, and both went to court in a lengthy legal battle. Eventually in 1974, the court ruled in favor of Nike and they were given the right to sell their shoes under the Cortez name leading Onitsuka Tiger to rename their shoe the Corsair. [4]
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William Jay Bowerman (February 19, 1911 – December 24, 1999) was an American track and field coach and co-founder of Nike, Inc. [1] Over his career, he trained 31 Olympic athletes, 51 All-Americans, 12 American record-holders, 22 NCAA champions and 16 sub-4 minute milers.
In 2023, Corteiz collaborated with Nike to release the Nike Air Max 95. The sneaker was released in three colorways, Gutta Green, Pink Beam and Aegean Storm, which were exclusively released in London, New York and Paris. [14] That same year, Corteiz joined forces with the streetwear brand Supreme to launch a collection of t-shirts and hoodies. [15]
The US Open concluded over the weekend. The New York City Grand Slam drew an impressive crowd of well-dressed celebrities. Taylor Swift, Serena Williams, and Elon Musk were spotted at the tournament.
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