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  2. Societal marketing - Wikipedia

    en.wikipedia.org/wiki/Societal_marketing

    The societal marketing concept was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to influence social change.

  3. Social marketing - Wikipedia

    en.wikipedia.org/wiki/Social_marketing

    Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools, and techniques to social issues.

  4. Socially responsible marketing - Wikipedia

    en.wikipedia.org/wiki/Socially_responsible_marketing

    This concept contains the five principles: consumer-oriented marketing, innovative marketing, value marketing, sense-of-mission marketing and societal marketing. [1] In consumer-oriented marketing, the company "organizes its marketing activities from the consumer's point of view." Marketing activities focus on the needs of a defined user set. [1]

  5. Sustainable market orientation - Wikipedia

    en.wikipedia.org/wiki/Sustainable_Market_Orientation

    Sustainable market orientation (SMO) combines the principles of MO with a macro marketing systems management approach, a stakeholder approach to integrated corporate social responsibility and marketing strategy, and the use of the sustainability management concept. SMO will serve to move corporate management beyond the micro economic and ...

  6. Outline of marketing - Wikipedia

    en.wikipedia.org/wiki/Outline_of_marketing

    The Marketing strategy is a plan that shows how the firm's marketing activities will help to achieve the overall strategic goals. Marketing management is focused on developing the marketing program or Marketing mix (also known as the 4Ps) and is concerned with the implementation of specific action plans designed to achieve objective, measurable ...

  7. Social studies of marketing - Wikipedia

    en.wikipedia.org/wiki/Social_studies_of_marketing

    The social study of marketing is an interdisciplinary area of social science. It combines perspectives from anthropology, economic sociology, science and technology studies, and cultural studies to study consumption. Work in the area emphasizes the social and cultural dimensions of marketing practices but focuses also on technical and ...

  8. History of marketing - Wikipedia

    en.wikipedia.org/wiki/History_of_marketing

    [66] [67] However, some marketing historians, notably Wilkie and Moore, have argued that a societal perspective was evident in marketing theory and in marketing texts, since the discipline's inception in the early 1900s [68] or that societal marketing is merely an extension of the marketing concept. [69] The societal marketing concept adopts ...

  9. Sociological theory of diffusion - Wikipedia

    en.wikipedia.org/wiki/Sociological_theory_of...

    In a study by Surry and Farquhar, researchers explain that the theory of diffusion is used in occupations ranging from marketing to agriculture in order to ensure that new products, ideas, and techniques are well adopted by the social group. [4] The concept of diffusion is of particular interest in the marketing field, as this concept affects ...

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