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Mopar (a portmanteau of "motor" and "parts") [1] is an American car parts, service, and customer care division of the former Chrysler Corporation, now owned by Netherlands-based automobile manufacturer Stellantis. It serves as a primary OEM accessory seller for Stellantis companies under the Mopar brand.
This six-month effort featured a silhouette of a nude woman reading a book—a more subdued version of the iconic image often seen on truck mudflaps. With a budget of under $3,000, the campaign distributed Mudflap Girl stickers and posters to mechanic shops, auto parts stores, and libraries, according to Tina Lackey, the library's marketing ...
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