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[1] [2] [3] It also sells the American Greetings brand and manages its subsidiaries, including Carlton Cards (in Canada and the U.S.). Schurman Retail Group has over 450 retail stores across the United States and Canada [4] [5] [6] It is currently the second-largest American specialty retailer in the greeting card industry. [7]
American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [2] [3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
As of 2017, more than 160 million Maxine greeting cards have been sold. [30] The comic strip-style character, portrayed as an irascible older woman, was created by Hallmark in-house artist John Wagner, and in addition to greeting cards has been featured on t-shirts, coffee mugs, holiday ornaments, and other items.
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The Greeting Card Association is a U.S. trade organization representing the interests of greeting card and stationery manufacturers. [20] John Beeder, former president of the Greeting Card Association, says greeting cards are effective tools to communicate important feelings to people you care about: "Anyone feels great when they receive an ...
In 2005, 70% of its cards had licensed photos, while 30% had photos produced by "in-house and freelance artists". [2] NobleWorks commissions cartoonists whose work has The New Yorker, Penthouse and Mad to create designs for the greeting cards. [8] It then sends the cartoons to several dozen wordsmiths who come up with the text. [8]
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