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The difference between the marginal means of all the levels of a factor is the main effect of the response variable on that factor . [1] Main effects are the primary independent variables or factors tested in the experiment. [2] Main effect is the specific effect of a factor or independent variable regardless of other parameters in the ...
Ambiguity effect; Assembly bonus effect; Audience effect; Baader–Meinhof effect; Barnum effect; Bezold effect; Birthday-number effect; Boomerang effect; Bouba/kiki effect; Bystander effect; Cheerleader effect; Cinderella effect; Cocktail party effect; Contrast effect; Coolidge effect; Crespi effect; Cross-race effect; Curse of knowledge ...
The effects of independent variables in factorial studies, taken singly, are referred to as main effects. This refers to the overall effect of an independent variable, averaging across all levels of the other independent variables. A main effect is the only effect detectable in a one-way design. [30]
The framing effect is the tendency to draw different conclusions from the same information, depending on how that information is presented. Forms of the framing effect include: Contrast effect, the enhancement or reduction of a certain stimulus's perception when compared with a recently observed, contrasting object. [58]
In psychology, the term affect is often used interchangeably with several related terms and concepts, though each term may have slightly different nuances. These terms encompass: emotion, feeling, mood, emotional state, sentiment, affective state, emotional response, affective reactivity, disposition .
The law of effect, or Thorndike's law, is a psychology principle advanced by Edward Thorndike in 1898 on the matter of behavioral conditioning (not then formulated as such) which states that "responses that produce a satisfying effect in a particular situation become more likely to occur again in that situation, and responses that produce a ...
If you think Mr. Monopoly wears a monocle or believe you’ve read “The Berenstein Bears” books, you might be experiencing the so-called Mandela Effect, or collective false memory.
Dolf Zillmann began developing excitation-transfer theory in the late 1960s through the early 1970s and continued to refine it into the 21st century. [1] The theory itself is based largely on Clark Hull's notion of residual excitation (i.e., drive theory), Stanley Schachter's two factor theory of emotion, and the application of the three-factor theory of emotions.