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More precisely, search theory studies an individual's optimal strategy when choosing from a series of potential opportunities of random quality, under the assumption that delaying choice is costly. Search models illustrate how best to balance the cost of delay against the value of the option to try again.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
The term "search engine marketing" was popularized by Danny Sullivan in 2001 [15] to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.
A search engine is a software system that provides hyperlinks to web pages and other relevant information on the Web in response to a user's query.
Specific applications of search algorithms include: Problems in combinatorial optimization, such as: . The vehicle routing problem, a form of shortest path problem; The knapsack problem: Given a set of items, each with a weight and a value, determine the number of each item to include in a collection so that the total weight is less than or equal to a given limit and the total value is as ...
Strategy (from Greek στρατηγία stratēgia, "troop leadership; office of general, command, generalship" [1]) is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. [2]
As search proceeds, the frontier expands into the unexplored nodes until a goal node is encountered. The way in which the frontier is expanded defines the search strategy. [1] Input: a graph, a set of start nodes, Boolean procedure goal(n) that tests if n is a goal node.
Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.