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The Nike Swoosh logo, And Reebok - Adidas which is featured on every NBA team's jersey. Beginning with the 2017–18 NBA season, Nike Inc. became the uniform and apparel maker for the National Basketball Association (NBA). The Nike swoosh appeared on the front right shoulder of player uniforms for the first time in league history.
For the Christmas Day games of 2013, the NBA and its apparel partner Adidas introduced a newly designed sleeved jersey with large team and NBA logos on the front. [7] Marketers for the new uniforms realized that fans were unwilling to wear sleeveless jerseys in their day-to-day life and hoped the new sleeved jerseys would be more popular for ...
The Lakers white jersey became the team's "Association" jersey (named as such because every NBA team has a white jersey), the gold became the "Icon" jersey, and the purple became the "Statement" jersey that each team has. [2] In addition, Nike has a "City" uniform that pays tribute to each team's local culture and heritage.
To look just like the NBA’s greatest athletes, authentic jerseys are a must. Authentic jerseys are designed to the same specifications the pros wear. This includes embroidered nameplates ...
As of the 2017–18 season, the NBA team jerseys are manufactured by Nike, replacing the previous supplier, Adidas. All teams will wear jerseys with the Nike logo except the Charlotte Hornets, whose jerseys will instead have the Jumpman logo associated with longtime Nike endorser Michael Jordan, who owns the Hornets. [131]
Owing to Jordan's association with and ownership of the team, the Charlotte Hornets' jerseys have the Jumpman logo instead of the Nike logo. [23] In April 2018 the University of Houston Cougars basketball program announced that they would become the seventh college basketball program to wear the Jumpman logo. [24]
Starter was founded in New Haven, Connecticut by David Beckerman, a University of New Haven alumnus, to manufacture team uniforms for high school athletic programs. [6]In 1976, the company entered into non-exclusive licensing agreements with a number of professional sports leagues, paying royalties of 8–10% for the right to manufacture and market copies of professional athletic apparel.
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