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MiHoYo Co., Ltd. [note 1] is a Chinese video game development and publishing company founded in 2012 and headquartered in Shanghai.The company is best known for developing the Honkai franchise, Tears of Themis, Genshin Impact, and Zenless Zone Zero.
In an interview with Shanghai Morning Post, Cai Jinhan mentioned that the name "HOYO-MiX" is actually "miHoYo" spelled backward, and "MiX" refers to audio mixing.In "HOYO-MiX," only the letter "i" is lowercase, symbolizing the individual, as "we both respect the individual and serve the collective, which is because we are the music department of miHoYo, and serving the product is essential."
Genshin Impact is an open-world, action role-playing game that allows the player to control one of four interchangeable characters in a party. [4] Switching between characters can be done quickly during combat, allowing the player to use several different combinations of skills and attacks. [ 5 ]
The game was released on July 4. To promote the game, HoYoverse collaborated with several graffiti artists to create Zenless Zone Zero -themed graffiti in 19 cities in Indonesia . [ 49 ] An advertisement campaign on the Manila Light Rail Transit in the Philippines was held. [ 50 ]
Raiden Shogun (Chinese: 雷电将军; pinyin: Léidiàn Jiāngjūn) is a character from Genshin Impact, a 2020 action role-playing gacha game developed by miHoYo.Added in a 2021 update for the game, she was initially a boss enemy for players to fight, and then later released as a playable character.
[4] [5] From 2019 to 2023, he was a music producer at HOYO-MiX, the in-house music studio of miHoYo, and led the music production of the game. [ 6 ] [ 7 ] Chen was educated at Shenzhen Arts School and the Shanghai Conservatory of Music , and studied under the tutelage of experienced musicians who influenced his work later in his career.
Vortex of Legends (漩涡、落星与冰山), the fifth Genshin Impact soundtrack album, got released on April 2, 2021. It featured a total of 17 tracks composed by Yu-Peng Chen of HOYO-MiX, each one an original composition for the Dragonspine area. The track listing was first announced on March 31, 2021, on Chinese platforms. [13]
Cai is the chairman of miHoYo, which by 2021, made over ¥10 billion (US$1.4 billion) in revenue. [4] Chinese Business Strategy, a media company that profiles businesspeople, said Cai "tends to think intuitively, is responsible for business strategy decisions, and is meticulous about affairs management". [4]