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The National Serigraph Society was founded in 1940 by a group of artists involved in the WPA Federal Art Project, including Anthony Velonis, Max Arthur Cohn, and Hyman Warsager. [ 1 ] [ 2 ] [ 3 ] The creation of the society coincided with the rise of serigraphs being used as a medium for fine art. [ 4 ]
The Society's "active program of traveling exhibits, lectures, and portfolios of prints helped to sustain and broaden interest in the serigraph". [27] The Dallas Museum of Art held several exhibits of the work of the National serigraph Society members in 1944, 1947, and 1951 [28] [29] [30]
The next year, Velonis, Max Arthur Cohn, Warsager, and other artists co-founded the National Serigraph Society. [ 1 ] [ 8 ] [ 21 ] It started out with relatively small commercial projects, such as "rather fancy" Christmas cards that were sold to many of the upscale Fifth Avenue shops for a dollar apiece.
Cohn had worked in the Works Progress Administration's (WPA) easel division and was a co-founder of the National Serigraph Society. [ 67 ] 1962 – Screen printing was given new energy as Pop art visual imagery replicated popular commercialism, notably in Andy Warhol 's Campbell's soup can images, with large scale, colorful, bold prints that ...
As a result, this retail sector went into decline in the 1980s. As big box stores and internet shopping became increasingly popular in the 1990s, the decline of the catalog merchant business accelerated. Many companies in recent years have moved away from relying solely on catalog sales, augmenting them with online sales or direct retail.
During the 1970s and 1980s, Service Merchandise was a leading catalog-showroom retailer. At its peak, the company achieved more than $4 billion in annual sales. As the company expanded, it began to open showrooms nationwide, mostly in the vicinity of major shopping malls, which were in vogue in the 1970s.
By the 1960s, Kent had already shown work at 230 exhibitions across the country and her work was included in the collections the Achenbach Foundation Graphic Arts, the Fogg museum, the Los Angeles County Museum of Art, the Metropolitan Museum of Art, the Museum of Modern Art, the National Gallery of Art, the National Serigraph Society, the ...
Screen printing is a printing technique where a mesh is used to transfer ink (or dye) onto a substrate, except in areas made impermeable to the ink by a blocking stencil.A blade or squeegee is moved across the screen in a "flood stroke" to fill the open mesh apertures with ink, and a reverse stroke then causes the screen to touch the substrate momentarily along a line of contact.