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In 2018, Niccol became the CEO of Chipotle Mexican Grill, replacing founder Steve Ells. [31] [32] Although Niccol had moved west to Newport Beach, California to join Taco Bell, he did not move back east to Denver when he joined Chipotle. Rather, under his leadership, Chipotle moved its headquarters from Denver to Newport Beach. [33]
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Ells opened a Chipotle themed taco store in Denver, Colorado near the University of Denver campus using $85,000 borrowed from his family and friends. [1] [9] [10] Ells served as CEO of the chain from 1993 until 2009, when he split co-CEO duties with Monty Moran. [11] Ells returned as sole CEO on December 12, 2016, upon Moran's retirement. [11]
Chipotle is now a major player in fast food and the envy of many other companies in the industry. As McDonald's struggles, posting a year-over-year drop in revenue for Q2 2024, Chipotle is ...
In 2018, when Chipotle was reeling from multiple food poisoning outbreaks that had sickened 1,100 people, the company called Taco Bell CEO Brian Niccol to turn things around. As Chipotle's chairman and CEO, Niccol beefed up marketing and product innovation, added a loyalty program and improved store operations.
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By the time Niccol transitioned to his role as Chipotle’s CEO in 2018, the fast-casual chain was beleaguered by the fallout from an E. coli outbreak that hospitalized 20 customers. As if the ...