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Marketing simulation games provide participants with an interactive method of testing out marketing decisions in an environment which is virtual or which has game characteristics. Common game topics belong to categories such as: marketing strategy , product positioning , pricing strategies , consumer behaviour .
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In most cases, the terms business (simulation) game and management (simulation) game can be used interchangeably and there is no well-established difference between these two terms. Greenlaw et al. [ 11 ] determine a business game (or business simulation) as a sequential decision-making exercise structure around a model of a business operation ...
Muzzy Lane Software is a technology company developing game-based learning software tools in the Education Technology space. In 2015 they released Muzzy Lane Author, a suite of tools that allow educators to create their own game-based learning assessments.
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The traditional version of the beer game is a physical board game where people have to move actual objects. The tokens on the board game represent orders and stocks of a supply chain process. The main disadvantage is that this type of beer game takes much more time than the software version.
If you love Scrabble, you'll love the wonderful word game fun of Just Words. Play Just Words free online!
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