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Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users with a product or service which amplifies or alters the original marketing message. [1] This emotion, energy, excitement, or anticipation about a product or service can be positive or negative.
Politeness strategies are used to formulate messages in order to save the hearer's positive and negative face when face-threatening acts are inevitable or desired. Brown and Levinson outline four main types of politeness strategies: bald on-record, negative politeness, positive politeness, and off-record (indirect) as well as simply not using ...
The effect of the display of positivity on the message sender can be deemed as negative if the messages suppress the negative aspects of the perceived reality. Social media is a platform for individuals to post whatever content or media they desire. In some cases, one may project a positive outlook on social media to avoid reality.
A positive criticism draws attention to a good or positive aspect of something that is being ignored or disregarded. People may be able to see only the negative side of something, so that it becomes necessary to highlight the positive side. A positive criticism may also be a type of self-justification or self-defense.
The framing effect is a cognitive bias in which people decide between options based on whether the options are presented with positive or negative connotations. [1] Individuals have a tendency to make risk-avoidant choices when options are positively framed, while selecting more loss-avoidant options when presented with a negative frame.
The false positive rate (FPR) is the proportion of all negatives that still yield positive test outcomes, i.e., the conditional probability of a positive test result given an event that was not present. The false positive rate is equal to the significance level. The specificity of the test is equal to 1 minus the false positive rate.
The attitude is the positive or negative stance that source and receiver have toward themselves, each other, and the discussed topic. Knowledge stands for the understanding of the topic and the social-cultural system includes background beliefs and social norms common in the culture and social context of the communicators.
The electrodes picked up on the "startle response," the automatic eye movement typically seen in response to snakes, spiders and other threats. Compared to positive or neutral messages, negative advertising prompted greater reflex reactions and a desire to move away. [9]