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The beer was also seen in the 2002 movie The Transporter with Jason Statham.Crates of Tiger appeared in the 2008 film Tropic Thunder.Also, in the 2001 Hong Kong action thriller The Accidental Spy it's the preferred beer of Buck Yuen (played by Jackie Chan) who orders it by name in a bar and, also, has an empty bottle of Tiger by his bed in the next scene as he wakes up from a dream.
An annual beer festival, Beerfest Asia, is held in Singapore in June each year. It was first held in 2008 and attracts over 30,000 beer lovers. [16] The festival features over 500 beers and ciders from over 35 exhibitors around the world. [17] The Asia Beer Awards, were established in 2008 and ran in conjunction with Beerfest Asia until 2013.
In Malaysia, Tiger Beer is marketed by Heineken Malaysia Berhad, exported from Singapore. In the United Kingdom, Tiger Beer can be found in more than 8,000 premium bars/clubs and distribution outlets in its major cities. It is now brewed in Edinburgh. Tiger Beer gained considerable popularity in Detroit in October 2006 due to the Detroit Tigers ...
A variant of regular Tiger Beer, Tiger Crystal is a light lager with a 4.2% ABV, brewed at -1 °C giving the beverage a low bitterness and refreshing finish. [6] Initially released as a limited-edition beverage in conjunction with the Lunar Year of the Tiger in Malaysia in 2010, [ 14 ] the beverage returned in 2019 after proving to be a success ...
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The company claimed to have a 99% market share of the beer market in Laos in 2008, though this may have been eroded by the arrival of Singapore's Tiger beer on the market. [ 5 ] Beerlao was an official sponsor of the 2009 Southeast Asian Games held 9–18 December 2009 in Vientiane as well as most sports events in the country.
Sabeco's market share was 51.4% in 2010. [3] Its main competitors are Habeco (also owned by the Ministry of Industry and Trade) (13.9%) and Vietnam Brewery Limited (VBL, 29.7%), a joint-venture of Singapore's Asia Pacific Breweries and Saigon Trading Group (Satra), which brews and sells Heineken, Tiger Beer and Bière Larue in Vietnam.
Archipelago Brewery produces boutique beers in small batches. In 2016, Archipelago Brewery brewed and sold 390,000 litres of beer. The Archipelago Brewery currently produces six permanent beers: Tropical Pale Ale, Singapore Blonde Ale, Belgian Wit, Summer IPA, Bohemian Lager and Irish Ale, in addition to limited edition or specialty beers.