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Established by Elon Musk in 2023 as the successor to Twitter, Inc., it is a wholly owned subsidiary of X Holdings Corp., which is itself mostly owned by Musk. The company owns the social networking service X (formerly known as Twitter), and has announced plans to use it as a base for other offerings. While the official name of the company and ...
On July 23, 2023, Musk announced X's launch, which would replace Twitter, which started when the X.com domain (formerly associated with PayPal) began redirecting to Twitter; [3] the logo was changed from the bird to the X the next day, [37] and the platform's official main and associated accounts also began using the letter X within their handles. [38]
The X rebrand may have a harder journey, Withey said, due to it being an unusual case of a high equity brand — one that was a cultural force for well over a decade — being renamed overnight.
The business magnate Elon Musk initiated an acquisition of American social media company Twitter, Inc. on April 14, 2022, and concluded it on October 27, 2022. Musk had begun buying shares of the company in January 2022, becoming its largest shareholder by April with a 9.1 percent ownership stake.
For example, Fidelity’s Contrafund (FCNTX) valued its stake at $53,469,000 when Twitter morphed into X in October of 2022 but valued that stake at only $11,383,550 as of Sept. 30, the most ...
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Twitter, Inc. was an American social media company based in San Francisco, California, which operated and was named for its flagship social media network prior to its rebrand as X. In addition to Twitter, the company previously operated the Vine short video app and Periscope livestreaming service.
Twitter has a new look: The iconic Twitter bird logo — known as "Larry" — has been replaced by an illustration of the letter X. Elon Musk teased the rebranding on Sunday, and the new logo ...