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  2. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    Lead management – Methodologies, systems, and practices designed to generate new potential business clientele; Personal selling – When a sales representative meets with a potential client for the purpose of transacting a sale; Sales – Activities related to the exchange of goods

  3. Lead management - Wikipedia

    en.wikipedia.org/wiki/Lead_management

    Lead acquisition is the first, and possibly the most critical potential disconnect in the lead management process. With billions being spent on advertising expenditures, [2] in many cases the value of those expenditures is reduced because relevant information from responses is not collected or distributed.

  4. Lead validation - Wikipedia

    en.wikipedia.org/wiki/Lead_validation

    Lead validation is the process by which sales leads generated by internet marketing campaigns are separated from other types of conversions. Lead validation is crucial for effective internet marketing management; without it, companies can neither accurately evaluate the results of, nor efficiently improve, their SEO, PPC, display advertising, email, content marketing and social media campaigns.

  5. Direct marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_marketing

    Direct Marketing has a few objectives such as: selling, generating leads, and developing relationships with customers. [5] Selling is a major objective of direct marketing. An example of this can be newspaper with an advertisement promoting a certain product to buy. [5] Another objective of direct marketing is to both generate leads and qualify ...

  6. Purchase funnel - Wikipedia

    en.wikipedia.org/wiki/Purchase_funnel

    Lead Generation Funnel: Aimed at capturing the contact information of potential customers and converting them into qualified leads, this funnel often employs incentives like free e-books or webinars. Follow-up typically involves targeted communication aimed at building relationships and advancing prospects through the funnel.

  7. Marketing automation - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation

    Marketing Automation assists greatly in areas like Lead Generation, Segmentation, Lead nurturing and lead scoring, Relationship marketing, Cross-sell and upsell, Retention, and Marketing ROI measurement. Effective marketing automation tools leverage data from a separate or integrated CRM to understand customer impact and preferences.

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