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Coca-Cola Co. partially funded the pro-industry advocacy group International Life Sciences Institute (ILSI) for many years prior to ending their support for the organization in 2021. [9] ILSI was founded by a former Coca-Cola Co. executive in 1978, and has employed a number of former high level Coca-Cola Co. employees. [10]
Coca-Cola is the best-selling soft drink in most countries, and was recognized as the number one global brand in 2010. [123] While the Middle East is one of the few regions in the world where Coca-Cola is not the number one soda drink, Coca-Cola nonetheless holds almost 25% market share (to Pepsi's 75%) and had double-digit growth in 2003. [124]
Coca-Cola Consolidated, Inc., headquartered in Charlotte, North Carolina, is the largest independent Coca-Cola bottler in the United States. [ 3 ] The company makes, sells and distributes Coca-Cola products along with other beverages, distributing to a market of 65 million people in 14 states. [ 4 ]
PepsiCo and Coca-Cola target similar customers and it would be surprising if Coca-Cola didn't have the same types of challenges ahead. And there have already been signs of a pushback and softening ...
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The first Eastern Europe introduction into Bulgaria made the Coca-Cola Company the first U.S. consumer marketing company to penetrate the Iron Curtain. [8] In 1970, Duncan returned to Atlanta and the following year became Coca-Cola's president. During his tenure from 1971 to 1974, the company enjoyed extensive growth.
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