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Of the two, only Pepsi has exposure to food through brands such as Frito-Lay and Quaker as well as international food brands, and its beverage portfolio is less concentrated in soda than Coca-Cola's.
Coke has considerably higher profit margins than Pepsi, in the area of 21.8% at the operating level for the soda giant versus 14.3% for the salty snacks leader.
The continued decline in sales for diet soda in the past several years Consumers are taking a visible inclination towards healthier, natural options. Coca-Cola Is a Better Long-Term Investment ...
The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition ...
Beverage companies Coca-Cola , PepsiCo , and Dr Pepper Snapple Group dominate the industry landscape. However, Coca-Cola and PepsiCo stand out as the two best investments among the giants; here's why.
Coca-Cola, often referred to simply as Coke, is produced and manufactured by The Coca-Cola Company. It is one of the most popular cola brands in North America and worldwide, as well as being the original cola. Pepsi, produced and manufactured by PepsiCo, is also one of the most popular cola brands in North America and worldwide. Pepsi is the ...
Instead, Coca-Cola decided to use Thums Up as a rival brand to Pepsi. The Coca-Cola Company by this time had about 60.5% share of the Indian soft-drink market but found out that if it took out Thums Up, it would remain with only 28.7% of the market, hence Thums Up was re-launched, targeting 30- to 40-year-olds.
For comparison, the amount of Coca-Cola consumed by Americans dropped by 1% by volume, while Pepsi Cola dropped 3.2%. When it comes to nutrition, nothing has a better reputation than bottled water.
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