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Reef is a brand of casual sandals, known as flip-flops (Australia: thongs, New Zealand: jandals), created by two Argentine brothers, Fernando and Santiago Aguerre. In 1984, they moved from Argentina to the San Diego beach community of La Jolla, California, where they began Reef. Their product became popular amongst surfers and beach goers.
As the company struggled in the early 1980s, the shoe market bounced back, and in 1983, the company began marketing occupational shoes, such as those worn by police officers and mail carriers, under the Rocky brand. [citation needed] It opened up new markets and new distribution methods. Sales rose and in 1988, the company reached $20 million ...
The company was founded in 1980 by Richard Gering and Art Juedes. With about $7,000 worth of running shoes, they set up shoe clinics near their hometown of Wausau, Wisconsin. At each stop they sold their shoes and provided price lists. [1] In 1983, they developed a catalog for track and field and baseball shoes. In 1988, phone operators were ...
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It operated out of offices in the old Diamond Shoe Company in Marlborough, Massachusetts, and imported shoes from Brazil. [5] Highland Import worked with American branded shoe companies to develop special products. One was a hand sewn heavy leather moccasin modeled after a shoe developed by Walter Dyer in Rockport, Massachusetts. When Saul Katz ...
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