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Most bulk email software programs are hosted by third-party companies that sell access to their system. [1] Customers pay per send or at a fixed monthly rate to have their own user account from which they can manage their contacts and send out email campaigns.
An email service provider (ESP) is a company that offers email marketing or bulk email ... to both the success of an email marketing campaign and the cost ...
Email marketing is popular with companies for several reasons: Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient. [6] Email marketing platforms provide detailed analytics, allowing businesses to track open rates, click-through rates, and other important ...
Unisender is an email marketing service that was created by Alexey Kachalov and Konstantin Guschin in 2008. They used private expenses of $100,000. [1] In 2014, the business angel investor Evgeniy Medvednikov sold 46,6% of the company to an industry holding with a multiplier of 35X.
Mailchimp is a marketing automation and email marketing platform. [ 5 ] [ 6 ] [ 7 ] "Mailchimp" is the trade name of its operator, Rocket Science Group, [ 8 ] an American company founded in 2001 by Ben Chestnut and Mark Armstrong, [ 9 ] with Dan Kurzius joining at a later date.
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