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People rationalize for various reasons—sometimes when we think we know ourselves better than we do. Rationalization may differentiate the original deterministic explanation of the behavior or feeling in question. [3] [4] [failed verification]
Controlling behavior in relationships are behaviors exhibited by an individual who seeks to gain and maintain control over another person. [ 1 ] [ 2 ] [ 3 ] Abusers may utilize tactics such as intimidation or coercion , and may seek personal gain, personal gratification , and the enjoyment of exercising power and control. [ 4 ]
If people have too much external justification for their actions, cognitive dissonance does not occur, and thus, attitude change is unlikely to occur. On the other hand, when people cannot find external justification for their behavior, they must attempt to find internal justification—they reduce dissonance by changing their attitudes or behaviors.
An example of rationalization in place would be the case of witch doctors in certain parts of Africa. Whilst many locals view them as an important part of their culture and traditions, development initiatives and aid workers have tried to rationalize the practice in order to educate the local people in modern medicine and practice. [3]
Rational choice theory uses a much more narrow definition of rationality. At its most basic level, behavior is rational if it is reflective and consistent (across time and different choice situations). More specifically, behavior is only considered irrational if it is logically incoherent, i.e. self-contradictory.
"To reduce this discomfort, they may rationalize their continued trust in the brand by downplaying the misleading behavior or convincing themselves it was a one-time occurrence," she added. #4 ...
Scrolling on social media is also a way to "disassociate" and give the brain a rest after a long day, Bobinet said. This is an "avoidance behavior," which the habenula controls.
Others think that any kind of rationality along the lines of rational choice theory is a useless concept for understanding human behavior; the term homo economicus (economic man: the imaginary man being assumed in economic models who is logically consistent but amoral) was coined largely in honor of this view.