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A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...
Netflix named Saint John its new chief marketing officer on June 30, 2020, making her the third CMO for the company in 2019–2020. [27] She was the first Black C-level executive at Netflix. [28] Saint John replaced Jackie Lee-Joe, who left the company for personal reasons. Saint John started the new role in August 2020 [27] and departed in ...
Chris Capossela (born 1969) is a former Microsoft executive who was its chief marketing officer for nearly all of the period from 2011 to 2023. [1] [2] Capossela's career at Microsoft includes roles as Bill Gates' speech assistant, Corporate Vice President of the Consumer Channels Group and marketing leadership of the company's Microsoft Office group. [3]
Corporate titles or business titles are given to company and organization officials to show what job function, and seniority, a person has within an organisation. [1] The most senior roles, marked by signing authority, are often referred to as "C-level", "C-suite" or "CxO" positions because many of them start with the word "chief". [2]
There are considerable variations in the composition and responsibilities of corporate titles. Within the corporate office or corporate center of a corporation, some corporations have a chairman and chief executive officer (CEO) as the top-ranking executive, while the number two is the president and chief operating officer (COO); other corporations have a president and CEO but no official deputy.
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At The Gap, Inc., Jones was executive vice president and chief marketing officer. He led the company's global marketing strategy in addition to store redesign and experience, and consumer communications. [5] Jones led a move toward Web-based marketing and helped create partnerships with iTunes, Kodak and Borders Books. [6]
Frank Cooper III is a business executive, branded entertainment leader and current Chief Marketing Officer for Visa. Cooper was earlier CMO of BlackRock , CMO/Chief Creative Officer of BuzzFeed and served as CMO of Global Consumer Engagement for PepsiCo, Inc .