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Turtle Wax, Inc. (known simply as Turtle Wax) is an American manufacturer of automotive appearance products. The company was founded by Benjamin Hirsch in Chicago in 1941 [ 2 ] and is currently headquartered in Lombard, Illinois , having relocated from Addison, Illinois in 2024.
Detailing is more than a cleaning process to make a vehicle look good; it is a systematic approach to help extend its life with methods and products that reduce damaging environmental elements such as dirt, sun, harsh winters, etc. [3] Appropriate maintenance or restoration of vehicles to keep them looking outside and inside as if they came from an auto dealer's showroom increase their resale ...
'Wax on, wax off,' as they say. It's that time of the year, so pick up some new wax to make your ride gleam in the sunshine. Here are the best car waxes to get.
By the 1980s, Armor All controlled over 90% of the market and was being used on everything from cars to briefcases and golf bags. [10] In 1982, Armor All introduced a car wash formula as an alternative to common dish soap [2] and reached $70 million in sales by 1984. New company president Jeffrey Sherman pushed the brand into international markets.
Rain-X is a synthetic hydrophobic surface-applied product that causes water to bead up and run off surfaces, most commonly used on glass automobile surfaces. The brand has since been extended to a range of automotive and surface care products, including wiper blades.
Elmer Rich used the prominence of radio to promote his product with the slogan "Motorists Wise, Simoniz". [ 1 ] An Institutional Division was officially organized in 1954, which offered a line of floor waxes, finishes, polishes, cleaners and sponges formulated and packaged expressly for business and large-volume public users.
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