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2. Cost per lead - Wikipedia

   en.wikipedia.org/wiki/Cost_per_lead

   Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer. It is also commonly called online lead generation .

3. Lead generation - Wikipedia

   en.wikipedia.org/wiki/Lead_generation

   In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

4. Lead management - Wikipedia

   en.wikipedia.org/wiki/Lead_management

   Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection between its outgoing consumer advertising and the responses to that advertising.

5. Loss leader - Wikipedia

   en.wikipedia.org/wiki/Loss_leader

   A loss leader (also leader) [1] is a pricing strategy where a product is sold at a price below its market cost [2] to stimulate other sales of more profitable goods or services. With this sales promotion / marketing strategy, a "leader" is any popular article, i.e., sold at a low price to attract customers.

6. Rush orders, cut costs, crossed fingers: How small businesses ...

   www.aol.com/rush-orders-cost-savings-crossed...

   Small businesses are already making moves to avoid expected cost increases — or weighing whether to take a financial hit or pass it on to customers.

7. Bark.com - Wikipedia

   en.wikipedia.org/wiki/Bark.com

   Lead generation Small business marketing Local services: Founded: 2014: Founder: Andrew Michael Kai Feller: ... Market for small business services: Number of ...