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The core product is defined as the benefit that the product brings to the customer. The actual product refers to the tangible object and relates to the physical quality and the design. [4] The augmented product consists of the measures taken to help the consumer put the actual product to use. [1]
In marketing, the whole product concept is the third iteration of a model originally developed by Philip Kotler, a professor at the Kellogg School of Management at Northwestern University. In his book entitled “ Marketing Management ” Kotler drew attention to the fact that consumers purchase more than the core product itself.
In industrial environments, augmented reality is proving to have a substantial impact with more and more use cases emerging across all aspect of the product lifecycle, starting from product design and new product introduction (NPI) to manufacturing to service and maintenance, to material handling and distribution.
A man controls Google Glass using the touchpad built into the side of the device.. An optical head-mounted display (OHMD) is a wearable device that has the capability of reflecting projected images as well as allowing the user to see through it.
A pair of smartglasses can be considered an augmented reality device if it performs pose tracking. Superimposing information onto a field of view is achieved through an optical head-mounted display (OHMD) or embedded wireless glasses with transparent heads-up display (HUD) or augmented reality (AR) overlay. These systems have the capability to ...
Products on shelves at a Fred Meyer hypermarket superstore. In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a domestic or an international market to satisfy the desire or need of a customer. [1]
Augmented reality, a live view of a physical, real-world environment whose elements are augmented by computer-generated sensory input; Augmented cognition, a research field that aims at creating revolutionary human-computer interactions; Augment (Tymshare), a hypertext system derived from Douglas Engelbart's oN-Line System, renamed "Augment" by ...
Non-durables that are consumed physically when used, e.g. chocolate or lubricants, are not discussed. There also exist a wide range of other classifications because products are either (a) goods, (b) service, or (c) both (see OECD and Eurostat, 2005:48). Thus, one can also refer to whole product, augmented