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Most wholesalers get their fashion stocks from the producers that commercialize the latest collections in bulk, at volume discounts. [1] Others purchase overstocks and closeout merchandise from retailers or distributors. Their clients are the resellers that purchase those stocks and sell it to the final consumers.
According to the United Nations Statistics Division, wholesale is the resale of new and used goods to retailers, to industrial, commercial, institutional or professional users, or to other wholesalers, or involves acting as an agent or broker in buying merchandise for, or selling merchandise to, such persons or companies.
Direct-to-consumer (DTC or D2C) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or middlemen.
In 2010, 2011 and 2012, Inc. named it one of the fastest-growing companies in the nation. [2] In 2012, Merchandize Liquidators doubled its revenues. [3] Merchandize Liquidators 2011 gross sales were $5.4 million and the percentage revenue growth for the four-year period through 2011 was more than 700 percent, according to a report by a leading trade publication. [4]
In 2005, the company was named "Marketer of the Year" at the first LA Fashion Awards. [52] Women's Wear Daily published a survey in April 2007 from Outlaw Consulting, a creative research firm tracking the habits of 21- to 27-year-olds, which ranked American Apparel as the 8th most trusted brand, ahead of such clothing brands as H&M and Levi's. [53]
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