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A deodorant is a substance applied to the body to prevent or mask body odor caused by bacterial breakdown of perspiration, for example in the armpits, groin, or feet. A subclass of deodorants, called antiperspirants , prevents sweating itself, typically by blocking sweat glands .
It is sold in the United States, Canada, and Mexico. Secret was launched as the first female deodorant in 1956, after more than 10 years of research that began in 1945. Secret is the only female brand antiperspirant/deodorant in Procter & Gamble's portfolio of products, which includes male brands Gillette and Old Spice.
An anti-perspirant, not available as deodorant body-spray. Only available as anti-perspirant body spray, deodorant stick, and roll-on. Fresh mint scent. Advertising features a man that stays focused when he sprays himself with Axe. Is only available in DRY, not normal. Present 2008 Jet: Sweet and fresh fragrance. Not available as a shower gel.
Edna Murphey was the creator of the Odorono brand of deodorant and originator of modern-day deodorant marketing strategies (1912). [1] Murphey's father, Dr. Abraham D. Murphey, a physician, developed the liquid antiperspirant to help surgeons with sweaty hands. [2]
Throughout the 2000s, Procter & Gamble introduced many forms of deodorant, body washes, and body sprays in several scents under the Old Spice name. In early 2008, the original Old Spice scent was repackaged as "Classic Scent", both in the aftershave and cologne versions. The white glass bottles gave way to plastic and the gray stoppers to red.
It is the second largest brand in the male deodorant category in the United States. [1] Right Guard was introduced in 1960 by The Gillette Company as the first aerosol deodorant. [ 2 ] The Procter & Gamble Company acquired Gillette in 2005 and sold the Right Guard brand to The Dial Corporation , a subsidiary of Henkel , in 2006. [ 3 ]
When it comes to combating odor and/or sweat, the terms deodorant and antiperspirant have become interchangeable (with some brands even selling a combo of the two). But did you know that they are ...
Teen Spirit was first released by Mennen early in 1991. It was the first deodorant marketed specifically to teens. [2] Sales were boosted by the grunge band Nirvana's 1991 song "Smells Like Teen Spirit", [3] named after a piece of graffiti by singer Kathleen Hanna in reference to the deodorant brand. [4]
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