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For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.
Pathos (plural: pathea) is an appeal to the audience's emotions. [6]: 42 The terms sympathy, pathetic, and empathy are derived from it. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos.
Parenthesis – an explanatory or qualifying word, clause, or sentence inserted into a passage that is not essential to the literal meaning. Parody – comic imitation of something or somebody. Paronomasia – a pun, a play on words, often for humorous effect. Pathos – the emotional appeal to an audience in an argument; one of Aristotle's ...
Also apophthegm. A terse, pithy saying, akin to a proverb, maxim, or aphorism. aposiopesis A rhetorical device in which speech is broken off abruptly and the sentence is left unfinished. apostrophe A figure of speech in which a speaker breaks off from addressing the audience (e.g., in a play) and directs speech to a third party such as an opposing litigant or some other individual, sometimes ...
The Greek word pathos was a wide-ranging term indicating an infliction one suffers. [2] The Stoics used the word to discuss many common emotions such as anger, fear and excessive joy. [3] A passion is a disturbing and misleading force in the mind which occurs because of a failure to reason correctly. [2]
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.
Political narrative is consequential in its ability to elicit pathos, allowing the narrative to be influential through the value it provides rather than the truth that is told. [4] Meta-narratives are an important component to political narratives as it encompasses the artificiality of storytelling within a political context. [3]
One definition maintains that certainty is subjective and feeling-based, the other that it is a byproduct of justification. The more commonly accepted definition of rhetoric claims it is synonymous with persuasion. For rhetorical purposes, this definition, like many others, is too broad.