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In the 1920s, Coco Chanel became tired of having to carry her handbags in her arms and decided to design a handbag that freed up her hands. Inspired by the straps found on soldiers' bags she added thin straps and introduced the resulting design to the market in 1929. [1] [2]
The 2.55 by Chanel. An It bag is a high-priced designer handbag that has become a popular best-seller. The phenomenon arose in the fashion industry and was named in the 1990s and 2000s. Examples of handbag brands that have been considered "It bags" are Chanel, Hermès and Fendi.
In July 2002, a jewelry and watch outlet opened on Madison Avenue. Within months, a 1,000-square-foot (90 m 2) shoe/handbag boutique opened next door. Chanel continued to expand in the United States and by December 2002, operated 25 U.S. boutiques. [9] The Chanel flagship store at Prince's Building, Hong Kong
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