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Rehman (1983) demonstrated a relationship between gratifications sought and obtained from the movies and movie attendance. The most prominently cited emotional gratification of media use of mood management. UGT proposes that people prefer to maintain a state of intermediate arousal.
Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences.
Gratification is the pleasurable emotional reaction of happiness in response to a fulfillment of a desire or goal. It is also identified as a response stemming from the fulfillment of social needs such as affiliation, socializing, social approval, and mutual recognition.
Theories such as the Uses and Gratifications Theory, Social Learning Theory, and Cultivation theory offer insights into how individuals learn from media, how media shapes people’s perceptions of reality, and how media satisfies individuals' needs. Research influences what content is produced, what content is consumed, and how media is used to ...
The Media Practice Model was based on the findings of this first study, and the incorporation of other media effects theories such as Selective Exposure Theory, Uses and Gratifications, Framing, Cultivation theory, and Emotional Conditioning.
Lembke says, “Our obsession with instant gratification means we’re constantly living in our limbic brain, which processes emotions, rather than in our prefrontal cortex, which deals with ...
Media psychology is a branch of psychology that focuses on the interactions between human behavior, media, and technology.Media psychology is not limited to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact, and sharing behaviors.