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Currys (branded as Currys PC World between 2010 and 2021) is a British electrical retailer and aftercare service provider operating in the United Kingdom and Ireland, specialising in white goods, consumer electronics, computers and mobile phones.
In the United Kingdom, the company operated Currys, Currys Digital, PC World (with stores increasingly dual-branded 'Currys PC World'), Dixons Travel and its service brand Knowhow. At the time of the merger in 2014, Dixons Retail had 530 outlets in the United Kingdom and Ireland and 322 in Northern Europe.
A provider of aftersales and insurance for Carphone Warehouse: 2006 2017 Tech Guys [30] An operational services brand for Currys and PC World stores 2006 2010 Knowhow [30] An operational services and aftersales brand for Currys and PC World stores as well as Elkjøp-brands in the Nordics 2010 2017 (UK) 2020 (Nordics) Team Knowhow [31]
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A combined Currys PC World was created here, on the Headrow, Leeds. This was when the Currys branch on Briggate was relocated within this PC World. (2013) PC World traded only in the United Kingdom and Ireland. It previously also traded in other European countries, but were disposed as the parent company refocussed. [19]
In 2007, the LaSer Group was formed by Creation’s parents, including rebranding the group companies across Europe and LaSer UK was formed. In 2008, it in-sourced its customer services and collections teams. In 2010 LaSer UK announced it would be supplying fixed term credit for DSG International the owners of Dixons, Currys and PC World. [3]
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