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Fenty Beauty LLC (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017.Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became in high-demand upon its first release.
Fenty (stylised as FEИTY) was a fashion brand of ready-to-wear founded by Rihanna under the luxury fashion group LVMH (Moët Hennessy Louis Vuitton). Fenty was launched in May 2019. [ 1 ] The fashion label made Rihanna the first woman and also the first person of colour to head a luxury brand for the LVMH group. [ 2 ]
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Savage X Fenty is a joint venture between Rihanna and TechStyle Fashion Group. [5] Starting as an online-only brand, the entire pre-launch marketing occurred on Rihanna’s Instagram account. [ 6 ] The website launched on May 11, 2018, along with a pop-up shop in Brooklyn, New York , which was open the first two days the brand launched. [ 7 ]
For the past seven years, Fenty Beauty by Rihanna has stood the test of time — a rarity among celebrity beauty brands. The musician launched Fenty Beauty in 2017 and, ...